1. INTRODUCTION
AGREEMENT AND PARTIES Discovery Homes (“Company,” “us,” or “we”) respects the privacy of our visitors to our website (“Website”). This privacy policy (“privacy policy” or “policy”) is an agreement between Company and you, as the user of the Website, or anyone whom you’ve authorised to use this Website (“you”). This agreement tells you when this policy is effective, what information we collect from you, how we or our third-party vendors might use it, how you can review or change the Personal Information (as defined below) that you provided to us, how we may change this policy, and the steps we take to ensure that your Personal Information is protected.
2. AGREEMENT TO TERMS OF PRIVACY POLICY AND TERMS OF USE; COOKIES
AGREEMENT TO TERMS. All activities in which you may engage on this Website are voluntary. When you visit the Website, we use cookies and other tracking technology to collect information about you and your activities, including your IP address, your device information, and via clickpath tracking. We share this information with third-party vendors. We also collect information which you voluntarily provide us on the “Contact Us” information form which we use in the context of lead development campaigns and as otherwise described herein. The information which you provide us on our Website contact form will be captured in our CRM system which we may use to contact you for marketing purposes or to otherwise communicate with you. In addition, your Personal Information is required by certain third-party services providers, including but not limited to Discovery Homes, our CRM solution, Pardot, Lever, Hotjar and Google Analytics which use your information as described below. By using our website, you agree to Discovery Homes’s privacy policy.
A cookie is a small string of information that the website you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the Website and that information helps us to understand your preferences and improve your website experience. Cookies are also used for such activities as remembering your username and password, if you use such a feature on this site. You can turn off all cookies, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you have to adjust your browser settings (such as Chrome, Safari, Firefox, Internet Explorer, or other browser). There are also software products available that can manage cookies for you. Please be aware, however, that when you choose to reject cookies, this choice may limit the functionality of the website you visit and you may lose access to some of its features.
If you do not agree with the terms of our privacy policy, the collection of your Personal Information by our third-party service providers or other terms of use on this Website, then you should immediately discontinue using the Website. In addition, you may opt out of Discovery Homes’s collection of your Personal Information by calling the customer care of our company.
Additionally, If you would like to opt out of receiving targeted advertising from your desktop or mobile device, the controls are housed in the browser, iOS, or Android operating system that you are using to access the Web. Here are a few links to opt out of interest-based targeting through major advertising platforms.
For Android devices with OS 2.2 or higher and Google Play Services version 4.0 or higher: Open your Google Settings app > Select Ads > Enable “Opt out of interest-based advertising”.
For iOS 7 or Higher: Go to your Settings > Select Privacy > Select Advertising > Enable the “Limit Ad Tracking” setting.
The terms of use of this Website are expressly incorporated herein by reference and made a part of this policy. By using our Website, you signify that you agree to the terms of this privacy policy as well as to our terms of use.
3. EFFECTIVE DATE OF AND CHANGES TO PRIVACY POLICY
EFFECTIVE DATES. This privacy policy is effective as of October 1, 2020 (and amended thereafter) and will remain in effect except with respect to any of its provisions that are changed in the future, in which case the changes will become effective on the date they are posted on the Website or we otherwise notify you of the changes. We reserve the right to change this privacy policy at any time. Changes, modifications, additions, or deletions will be effective immediately on their posting to this site. You should check this policy periodically as its terms may change from time to time. Your continued use of the Website after we post any such modifications will constitute your acknowledgment of the modified policy and your agreement to abide and be bound by the modified policy. We will also revise the “last updated” date found at the beginning of this privacy policy when we post changes to it.
4. POLICY APPLICABLE TO YOUR ACTIVITIES ON THE WEBSITE ONLY
DISCLAIMERS. The privacy policy does not extend to anything that is inherent in the operation of the Internet, and therefore beyond the Company’s control, and is not to be applied in any manner contrary to applicable law or governmental regulation. This online privacy policy only applies to information collected through this Website, except for information collected by our third-party providers pursuant to their privacy policies. This privacy policy does not apply to any information we may collect from you in any place other than this Website
4. PERSONAL INFORMATION WE MAY COLLECT
TYPES OF PERSONAL INFORMATION COLLECTED. By using the Website, we may ask you for certain information referred to in this policy as “Personal Information,” which includes information that pertains to your identity or that of your authorised user. In addition, our third-party vendors collect certain information about you, through cookies and other tracking technology, in connection with your activities as described herein. Discovery Homes uses technology to help us recognise your device and understand how you use our Website in order for us improve our services to reflect your interests and serve you advertisements about the services that are likely to be of more interest to you. Specifically, Discovery Homes collects information about your activity on our site(s) to enable us to measure and analyse traffic and browsing activity on our Website or show advertisements for our services to you on third-party sites. Pardot uses information about you for tracking, scoring and marketing automation while Hotjar uses your information for clickpath tracking.
In addition, certain service providers use your information as follows: your usage data is transferred to Google Analytics for site analytics and to our CRM for marketing automation. We do not have control over how our third-party vendors, including but not limited to Pardot, Hotjar, Lever, or Discovery Homes, use such Personal Information, and you agree to release us from claims in connection with such third-party usage of your Personal Information, to the extent permitted by law. Below lists the various categories of Personal Information that we may collect and the purposes for which we use such Personal Information. You may be required to provide Personal Information to access or use certain parts of our Website. If you do not provide the requested Personal Information, you may not be able to access or use the features of the Website where such information is requested.
We collect information that identifies, relates to, describes, references, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer, household, or device (“Personal Information”). Personal Information does not include:
- Publicly available information from government records.
- De-identified or aggregated consumer information.
- Information excluded from the CCPA’s scope, like:
- Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA) or clinical trial data which you agree not to share with us;
- Personal Information covered by certain sector-specific privacy laws, including the Fair Credit Reporting Act (FCRA), the Gramm-Leach-Bliley Act (GLBA) or California Financial Information Privacy Act (FIPA), and the Driver’s Privacy Protection Act of 1994.